More Companies Dump NRA Partnerships as Boycotts Gain Momentum
Wave Of Companies End Discount Programs With NRA In Just A Matter Of Hours
If the last year has taught us anything, it’s that the power of boycotts have not lost their effectiveness. And amid growing pressure after yet another senseless massacre, the NRA is starting to feel the heat of the latest public push on major companies partnering with the group.
The newest announcements came first from Symantec, the company that owns LifeLock and Norton. Both of these had partnerships with the NRA that included discounts for members. Symantec Tweeted the dissolution of the relationship this morning.
Symantec has stopped its discount program with the National Rifle Association.
— Symantec (@symantec) February 23, 2018
That was soon followed by SimpliSafe, which announced in an email to Think Progress of its intentions.
And yet another domino fell early this afternoon as MetLife announced in a Tweet it was ending its discount program with the NRA.
We value all our customers but have decided to end our discount program with the NRA.
— MetLife (@MetLife) February 23, 2018
These companies join four others that have announced the end of their partnerships with the gun group this week. First National Bank of Omaha was the first to leave by stating their contract “to issue the NRA Visa Card” would not be renewed.
Customer feedback has caused us to review our relationship with the NRA. As a result, First National Bank of Omaha will not renew its contract with the National Rifle Association to issue the NRA Visa Card.
— First National Bank (@FNBOmaha) February 22, 2018
This was followed by Enterprise Holdings ending its discount program. This is the parent company of Enterprise Rent A Car, Alamo Rent A Car, and National Car Rental.
Thanks for contacting us. We ended the program – effective March 26. https://t.co/gwYeQR3xAh
— Alamo Rent A Car (@alamocares) February 23, 2018
Thanks for contacting us. We ended the program – effective March 26. https://t.co/tRdHdoevfT
— EnterpriseRentACar (@enterprisecares) February 23, 2018
Thanks for contacting us. We ended the program – effective March 26. https://t.co/BMqcoac4s2
— National Car Rental (@nationalcares) February 23, 2018
Think Progress keeps a list of the companies still holding relationships with the NRA. Pressure is clearly mounting as the surviving students of the recent school shooting in Parkland, Florida are maintaining a strong presence on the streets, in classrooms, and in the media.
This is coupled with going after one of the bigger fish partnered with the NRA, Amazon. Activists have been mounting a campaign for the online giant to end its streaming of NRATV.
— Alyssa Milano (@Alyssa_Milano) February 22, 2018
— Leigh (@stweetleigh) February 23, 2018
— Jennifer Esposito (@JennifersWayJE) February 22, 2018
Going after advertisers and business partners has proven rather effective relatively recently to dump prominent bad actors from their pedestals. Fox News saw advertisers fleeing as revelations of sexual misconduct against former star Bill O’Reilly became too much to ignore. O’Reilly was later ousted from the network amid the backlash.
The abandonment of the NRA has happened rather quickly and there will likely be more companies dumping the group in the days and weeks to come. It’s just a question of whether the public keeps up the pressure on these businesses to change their ways.
And considering the tenacity of the students from Marjory Stoneman Douglas and the groups that were created before them through similar tragedies, that pressure is likely to continue.
Featured image via Chip Somodevilla/Getty Images.
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