Fox News is Taking Drastic Measures to Deal With Rachel Maddow’s Awesome Success
For the past few months Rachel Maddow has been drawing big numbers in the Nielsen ratings. Her show has done what was thought to be impossible a couple of years ago. She is beating her competition on Fox News. On many occasions she has also been the highest rated programs on all cable news networks. And that includes Sean Hannity.
Fox News is now reorganizing their schedule. In part that’s due to having parted ways with Eric Bolling, the co-host of “The Specialists.” Bolling had been on suspension after allegations that he sent lewd pictures to his female Fox colleagues. The suspension has now turned into a termination. Therefore, Fox News has canceled The Specialists and moved “The Five” from its primetime slot to that afternoon time period. That leaves an opening in primetime.
Enter Rachel Maddow
What Fox is doing with that vacancy reveals just how worried they are about Maddow. They are bringing in Laura Ingraham to host their 10:00 pm show, where Hannity has been for years. And they are moving Hannity to 9:00 pm, opposite Maddow. Hannity is Fox’s best performing program. By scheduling him against Maddow they are admitting that she has been hurting them and they need to juice their line-up. It’s a risk because TV audiences are creatures of habit. Fox’s viewers may not know where to find Hannity after he moves. And that could cause his ratings to suffer.
More importantly, if Fox News thinks that their top guy is a shoe-in to man-handle Maddow, they aren’t paying attention. As noted above, Maddow’s ratings have been better than Hannity’s even when they weren’t running head-to-head. There is no reason to expect anything different with Hannity’s move. Other than the viewer confusion previously mentioned. And if Maddow cleans Hannity’s clock in direct competition that would be a withering embarrassment for him.
Fox News = State-Run TV
The new Fox News primetime line-up would also be an unprecedentedly biased schedule with Tucker Carlson leading off, followed by Hannity and Ingraham. All three of these pundits are confirmed Trump-fluffers. Hannity is an unofficial advisor to Donald Trump and even appeared in a ad for him. Ingraham was considered as a replacement for Trump’s press secretary, Sean Spicer.
With every day the Fox News network becomes more and more an arm of the Trump administration. It’s the closest thing that the United States has ever had to state-run TV. But that doesn’t mean that America is going to accept it or like it. The country has already expressed a profound favoritism for Maddow. We’ll know soon enough how the ratings war between Hannity and Maddow turns out. And we can expect Hannity to venture ever further down the path of conspiracy theory nonsense as he tries to generate interest in his noxious brand of spin.
Featured Image via MSNBC/Maddow website.
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